Finance

Position three for a competitive credit card term, from links alone

A credit card comparison site, locked out of its own on-site SEO, competing for some of the most contested terms in finance.

A person checking financial data on a smartphone and laptop

Results at a glance

Position 3

Stabilised after 12 months

50,000+

Monthly searches for that term

Off-page only

No on-site changes possible

What happened

The brief, and what we did about it

The situation

The client was unable to make any on-site SEO changes at all. We were asked to improve rankings for highly competitive terms with nothing but off-page work available.

What we did

We started a link development programme built for longer-term gains rather than quick movement, and focused ruthlessly on the target keyword. No spreading the effort thin across a keyword list.

What happened

The term climbed steadily through the first year and then held position three, which in a market this competitive is the difference between a trickle and a real acquisition channel.

Ranking position rising from the high twenties to position three and stabilising over twelve months
Ranking position for the target term across the first twelve months.

Proof

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