Link reclamation

Recover the links you already earned

Most sites are quietly leaking authority. Links pointing at pages that no longer exist, redirect chains that lost their value, and publishers naming you without linking. All of it is recoverable, and none of it needs new outreach.

Request an audit What we look for

Priced per day, not per link
Scoped from the audit
No new placements needed

Someone reviewing site material at a laptop, with printouts spread across the desk

Why it is worth doing first

The cheapest link is one you have already won

Earning a new link from an authoritative publisher takes outreach, content and negotiation. Recovering one you already had takes an email. Before spending on new placements, it is worth knowing what you are already sitting on.

It compounds with everything else

Fixing a broken link to a page you are actively trying to rank makes every other link to that page work harder. Reclamation is usually the fastest movement you will see.

The hard part is already done

A publisher who linked to you once has already decided you are worth citing. Getting that link restored or pointed somewhere useful is a far shorter conversation than starting cold.

Most sites have never checked

Migrations, redesigns and retired pages all leave links stranded. If your site has been through any of those, there is almost certainly something to recover.

What we look for

Four kinds of lost link

Links to pages that 404

A publisher links to a page you later retired or renamed. The link still exists, still carries authority, and currently sends everyone to an error page. Usually the largest single group.

Unlinked brand mentions

You are named in an article, quoted in a roundup or credited for research, with no link attached. The editor has already decided you are worth mentioning, so this is the easiest ask of the four.

Redirect chains and loops

Links that pass through several hops before landing, or land somewhere irrelevant after a migration. Shortening the path recovers value that is being lost in transit.

Removed or replaced links

Content gets rewritten and links quietly disappear, sometimes replaced with a competitor's. Worth knowing about, and often worth a polite note to the editor.

How it works

Audit first, then a scope you can say no to

We audit your backlink profile
Every referring domain, cross-referenced against your live URLs, your redirect map and your brand mentions. We come back with a list of what is recoverable and what each item is worth going after.
We scope the work in days
The findings determine the effort. A site with thirty broken links and a handful of mentions is a very different job from one with six hundred, so we quote a number of days against what we actually found rather than a package price set in advance.
We do the recovery
Redirects mapped and shortened on your side, outreach to editors on ours. We handle the correspondence and tell you which ones landed.
You get the before and after
Every link we recovered, where it now points and what happened to the pages it points at. If something proved unrecoverable, we say so rather than quietly dropping it.

What it costs

Priced per day, once we know what is there

There is no package price for this, because there is no standard amount of lost authority. The audit tells us how much there is to recover and how hard each item will be, and we quote a number of days against that. If the audit shows there is not enough to justify the work, we will tell you that too.