FAQs
Backlinks are links from external websites that lead back to your site, acting as citations that enhance your web presence. They serve as external signals that help search engines like Google recognise and verify the importance of your content. Effective backlinks improve your site’s domain authority, search engine ranking, and visibility, ultimately increasing web traffic.
Relevance to your industry, domain authority, well-written content, and a strong backlink profile with minimal spammy links makes for a valuable partner website. At LinkNova, we make sure to check these factors out on your behalf across new and existing partner websites.
Building poor-quality backlinks can lead to reduced search rankings and potential penalties, damaging your site’s credibility. We strongly advise exercising caution with low-cost backlink offers and inexpensive link building services to minimise potential risks.
Unlike other agencies that may reuse partner websites for the same client, we ensure that every backlink we create for you is on a new yet equally relevant platform. By doing so, we’re better able to increase your brand reach across your target market. Additionally, our links are integrated into consistently high-quality content. Rather than simply relying on AI, the content your links will be in is 100% human-written.
Every link we built is rooted in relevance, quality, and longevity. In terms of the partner websites, we assess each one to ensure they suit the niche, target market, reputation, and domain ratings that satisfy a client’s specific needs. From here, we include our backlink in content that’s timely and well-written since this helps build our client’s brand’s credibility. All in all, these factors allow our links to rank better and boost a client’s organic traffic.
Since 2008, we’ve worked with dozens of clients across various sectors. These include clients under the following niches:
- Beauty – Drive more traffic to your beauty brand by building links on high-authority websites in the cosmetics, skincare, lifestyle, and wellness spaces.
- Crypto – Build authority in the rapidly growing crypto space with backlinks on blockchain blogs, cryptocurrency news platforms, and fintech forums.
- Education – Enhance your online presence in the education sector with links on trusted websites featuring schools, courses, and e-learning platforms.
- Fashion – Secure backlinks on trend-focused blogs, online magazines, and retail sites to boost your business’s visibility among style-savvy shoppers and fashion enthusiasts.
- Fintech – Invest in backlinks from reputable finance blogs, tech review sites, and niche business publications to position your fintech brand as an industry leader.
- Gaming – Level up your brand’s reach in the gaming niche with backlinks from top gaming blogs, esports platforms, and review sites.
- Health & Fitness – Reach health-conscious audiences by building links on credible health and wellness sites.
- Home & Living – Transform your home and living brand’s online presence with backlinks on popular decor blogs, DIY platforms, and lifestyle websites. Connect with audiences looking for inspiration, design tips, and product recommendations to make their living spaces shine.
- Internet Services – Boost your brand’s credibility in the internet services sector with backlinks on tech blogs, cybersecurity websites, and consumer review platforms.
We cannot share our portfolio of partner publishers, but you can rest assured that each one is carefully vetted. In this way, we only work with sites that suit the metrics, demographics, and niches our clients need. To date, our robust database currently includes 35 million URLs.
Because we know the value of establishing backlinks on the right partner sites, we avoid PBNs, pay-per-post or any site that openly sells links and placements.
Once our partner site has published the content for a guest post or integrated in the link for link inserts, your assigned customer service officer will include this URL in your weekly updated status reports.
Prior to this, the content creation process is kept in-house with our team of SEO writers. Rest assured, we never churn our sub-par content or use AI. Instead, everything is researched, written, and reviewed by humans. We also observe a multi-tier approval system so the final content naturally integrates your links, and offers a compelling reason for audiences to visit your site.
You can choose a pre-set package from our Services page or contact us for custom packages to find out more about how we can tailor our expertise to aid you.
It’s actually fairly straightforward and can be done entirely online:
Choose a service or package > create a profile > pay for your order > fill out specific order details (anchor text, URL, etc) > wait for our confirmation > get updates about your order from our customer service officers > when your order is completed, enjoy your links!
Find out more about how you can acquire our services here.
You can check the status of your order on the dedicated order page we will create for you. We will also give you an updated weekly order sheet on our secure LinkNova client portal.
The customer service officer assigned to you will provide a sheet with a list of completed links that is updated weekly. Signed clients are also given access to our LinkNova client portal, which allows you to monitor the progress our team is making.
Absolutely. We understand the importance of clear and consistent communication, which is why we have multiple channels through which you can reach us.
For specific inquiries, we have a communications section available on every order page, where you can converse with our customer service officers. Signed clients will also be assigned a point person to facilitate seamless remote communications.
For more general questions, you can also contact us here.
We aim to respond within 24 hours so we can get started on boosting your SEO strategy as soon as possible.
Yes, after payment and order confirmation, you will be asked to complete an intake form, on which you can specify these and other information you want us to know. Of course, if you need help identifying the best anchor texts for your URLs, our link developers can assist you here, too.
We currently accept payments through Stripe and PayPal. In our experience, these payment platforms provide some of the most seamless and secure online transactions. However, you can also ask our customer service officers if you have other payment-related concerns.
Yes, our Link Insert and Guest Post monthly packages come with a 10% off discount. Aside from this, the rest of our packages are also highly flexible, so they can work with various budgets.
Yes! Feel free to contact us to request samples and discuss your specific needs.
Link inserts refer to an SEO strategy wherein your backlink is added to existing content on a partner website.
Since link inserts involve already existing material, this content has already gained online value. This is beneficial as it can help boost your website’s authority by association and improve SEO rankings with the traffic it’s already earned.
Looking for relevant websites with the right content can be tricky and time-consuming, and that’s not even accounting for the effort it takes to then contact and converse with webmasters. By outsourcing link inserts, you’re passing on this work to trained experts who know who to contact, how to assess content, and where to best add links for maximum SEO benefits.
For nearly 20 years, we’ve amassed a significant pool of partner websites with existing materials across a broad spectrum of sectors. When you work with us, we’ll assess your needs and find you the best-fitting website, blog, or other online platform with already-present content within this pool that will elevate your SEO rankings. Effectively, all you have to do is sit back and wait for the results to come in.
Regular niches refer to industries that are already more widely accepted. Food, travel, health, and education are examples of regular niches.
Meanwhile, grey niches are those that are legal but still rather challenging to approach, given certain sensitivities. Think of industries like CBD, iGaming, cryptocurrency, and nicotine.
Our link insertion rates depend on the minimum metrics chosen. For more details, see our packages for link insertions.
Yes, our monthly packages also have 10% off promotions. These subscriptions can run up to six months, during which you can best maximise the benefits of an expert-led SEO campaign.
Yes, you will be asked to provide these after payment and confirmation in your order form.
Around 90% of our backlinks remain live permanently and indefinitely. We even have active links and guest posts from as far back as 2008.
Yes, with our custom packages, you can choose the types and number of backlinks that align with your business goals. Check us out here for more information on our packages.
No matter how well-optimised your website is and how useful your products or services may be, getting your name out there can be a challenge. With customers now more discerning than ever before, it’s harder to catch their attention. It’s even harder to inspire their trust, especially if your website is new or your brand is just starting out.
This is where Guest Posts come in. By creating backlinks on reputable and trustworthy sites, your brand is not only exposed to a wider audience but also gains credibility by association. Additionally, guest posts on relevant niche websites can help you target your key demographic more effectively.
Guest posts integrate backlinks on original content that is written with a specific topic, approach, and even partner website in mind. As a result, they can be more specific and targeted. At LinkNova, our guest posts are 100% written by our team of content creators with decades of SEO-writing experience.
Link inserts, on the other hand, integrate backlinks into already existing content on credible partner websites. While our team does not write these materials, our link builders carefully assess them for quality and relevance so they still add value to your SEO strategy.
Guest postings can provide your brand with a significant boost because of the awareness they bring. By merit of partnering with trusted sites, readers are more likely to recall your brand and consider it positively. In the long run, this can help swell your following. This can then improve your Google standing and aid in establishing connections with other parties (like influencers and other businesses) that can impact your rankings. These perks are why a Twitter survey revealed that more than 40% of marketers use guest postings.
In order to assure compliance and hit critical goals, guest posts must be approached carefully. From assessing a potential partner site’s backlink analytics and negotiating with webmasters to researching keywords and writing timely articles, guest posts demand a level of attention and resources that you may be hard-pressed to provide on your own. At LinkNova, we can take on these tasks for you, so all you have to do is reap the advantages that guest posts can bring.
As a pioneer in link building, we’ve been providing world-class guest posting since our inception in 2008. Since our beginnings forming the core of Ayima, a leading UK digital marketing agency, we have been a trusted partner for enterprise companies around the world.
Thanks to our team’s 120 years of combined link-building experience, we consistently meet and exceed the high standards set by the industry, our clients, and our partner publishers. This means you can be assured that we can help you hit your own business goals through our various services, no matter your company’s niche.
Regular niches refer to industries that are already more widely accepted. Food, travel, health, and education are examples of regular niches.
Meanwhile, grey niches are those that are legal but still rather challenging to approach, given certain sensitivities. Think of industries like CBD, iGaming, cryptocurrency, and nicotine.
All the articles we produce are 100% human-written by our very own team of in-house writers. With decades of combined professional writing experience, our content creators carefully produce original materials that are timely, accurate, and specific to your niche and partner website for prime authority and value.
Contrary to what some people may think, successful SEO depends on article quality rather than quantity. While some may not turn to AI to create these articles, human-written content is still much more effective. At LinkNova, our team of experienced SEO writers creates tailored content that is carefully researched and written. Hence, they offer only accurate information that reflects your own brand’s voice and standing.
In addition, the articles are based on topics specifically geared toward your market, so they’re not going to be repetitive or generalized. Depending on your package and the site you’ll be published on, topics can even be based on the latest trends and time-sensitive issues to enhance your site and brand’s relevance further. This nuance helps earn favour from Google and customers who value a brand’s online content.
Our guest post service rates depend on the minimum metrics chosen. For more details, see our packages for guest posts.
Yes, our monthly packages come with a 10% off discount. Aside from this, the rest of our packages are also highly flexible, so they can work with various budgets.
Yes, you will be asked to provide these after payment and confirmation in your order form.
The typical TAT for a guest post or a link to go live is between 2-4 weeks. Delays may occur depending on the volume of orders and the editorial schedules of larger sites and online magazines, which plan their content well in advance.
Some campaigns may extend beyond this timeframe due to tailored outreach, which begins only after a careful review of each client’s unique profile. Factors such as campaign size, metric requirements, and the target site’s niche can also impact the timeline.
Regardless, you can be sure that your assigned customer service officer will be updating you regularly.
No, as sponsored articles tend to get less engagement. Our blog posts will not have any label or indication that they are paid content. That said, you can ensure that any postings are compliant with online regulations and policies.
Around 90% of our backlinks remain live permanently and indefinitely. We even have active links and guest posts from as far back as 2008.
In the unlikely event that your guest post or link is removed, our team will make every reasonable effort to promptly contact the host site and have your article reinstated or link restored at no extra cost to you. Throughout this process, your assigned customer service officer will be updating you.
Yes, we can help you tailor a custom guest posting campaign that meets your unique needs and goals. To find out more, contact us here.
Our Premium Link Store is designed for convenience and transparency. You can browse our extensive database of vetted websites, each with detailed metrics such as domain authority (DA), organic traffic levels, and audience demographics. No matter your niche, language, or region, we’ve got websites that will meet your specific goals.
To access our database, the first step would be to create an account or log in to our client portal. Once you’ve chosen the websites that align with your business, simply add them to your cart and check out. Our team will then take care of the entire link placement process, ensuring your backlinks are integrated naturally and effectively for maximum SEO impact.
Niche link building involves placing backlinks on websites specific to your industry or audience. This strategy enhances your site’s relevance, strengthens its authority in search engines, and drives targeted traffic to your website, resulting in higher engagement and conversions.
Absolutely! We only partner with reputable, high-quality websites that meet strict SEO standards. Each site in our database is meticulously vetted for factors like domain ratings, traffic quality, and compliance with Google’s guidelines. This guarantees that your backlinks are not only safe but also highly effective in boosting your rankings.
We avoid black hat techniques, such as link farms or spammy placements, and focus on creating organic, human-written, value-driven content that supports your long-term SEO strategy.
Yes, targeting specific industries or audiences is one of the key benefits of using our premium link store. You can scour our database to find websites that cater to your niche, ensuring that your backlinks appear on sites that are most relevant to your target audience.
This level of customisation allows you to connect with potential customers who are already interested in what your business offers, making your SEO efforts more efficient and impactful. This applies whether your business falls under a regular or grey niche, as our premium link store has tailored options to meet your needs. Want to know more about the industries that we’ve worked with? Read more about that diverse industry work here.
White Label link development involves hiring a digital marketing agency to create backlinks, whether for your own business or for your clients (under your agency’s brand name). Essentially, you’re offering link-building products and services that you don’t produce in-house.
“White Hat SEO” refers to optimizing a website per Google’s rules. It is the ethical, Google-compliant way of improving your site’s ranking by providing valuable content to users rather than manipulating the system so that Google rewards low-quality sites, which is what we call “Black Hat SEO.”
On the other hand, “White Label SEO” is the method of outsourcing SEO tasks to another agency–which is what you can do by partnering with us at LinkNova.
Deciding on whether or not you want to sign up for a White Label package? Here are some reasons why White Label services would be a good fit for you:
You (or your clients) want to boost your online reputation and authority through backlinks.
You don’t have an in-house link-building team, or if you do, they don’t have the advanced skills and contacts with publishers to create a robust backlink profile.
You aren’t ready for a full-time link-building team and would like a proof-of-concept before hiring them in-house.
Your marketing team needs to devote their time and energy to other marketing aspects rather than developing link-building partnerships, reaching out to new contacts, or writing content for other sites.
You want more flexibility whenever the demand for link development services increases or decreases.
Want to know first-hand if White Label packages can help your unique needs? Reach out to us today.
Multilingual link building, also called multilingual outreach, is the process of building backlinks on foreign sites using local languages. This allows us to target more locally relevant topics, partner with more niche publishing platforms, and appeal to demographics that may not otherwise find themselves on international sites or who prefer to work with materials in their native tongue.
In some countries where English is not the primary spoken language, websites in more commonly used languages rank higher on search engines. This means your links are more likely to be found during geo-relevant online searches. At the same time, by using local languages, you’re associating your brand and website with your local community, thereby helping position you as a more trustworthy resource.
Because we have a widespread team of global experts, we can create tailored multilingual link building campaigns across dozens of languages. To date, we’ve successfully worked on multilingual campaigns in Spanish, Dutch, German, and French, to name a few. Some of our non-English-language clients even include renowned brands under the international eyewear giant EssilorLuxottica, like Generale d’Optique, Optica2000, and Pearle.
It depends on the partner website and the specific campaign approach that you and your assigned customer service officer decide on. However, in most cases in multilingual link building, partner sites with local TLD are preferred since this only deepens localised relevance.
All of our trained writers are bilingual, and some members of our team are fluent in multiple languages. For our 100% human-written content, we ensure that the materials are based on true and accurate topics that suit the target country and demographic before being sent to expert translators. This ensures that the final work published will read as natural, authoritative, and valuable.
Absolutely! All of our content, regardless of language, is written with the utmost care. From topic ideation and research to properly fleshing it out into original content, everything we create is done in-house and undergoes rigorous quality checks. This is unlike other SEO agencies, where content is either produced with AI or with the mindset of quantity over quality.
By ensuring that all the content we create is top-of-the-line, the backlinks we integrate benefit from this on Google by ranking higher. It also means that your site can attract more discerning customers, who are likely to trust you more based on the quality of the content you’re associated with.
All of our link building packages are priced to meet industry standards while remaining flexible enough to suit different clients and price points. We’ve also got cost-efficient subscriptions that run up to six months and even include a 10% off promotion.
Even if you opt for one-off link building services, we offer numerous packages with costs that can complement different industries and business sizes. If you’re looking for a more nuanced cost, you can also sign up for our custom link building campaigns. Want to know more about our prices and request a quote? Click here.
Because our team is composed of global experts with over a hundred years of combined experience, we can offer a big-picture approach that ensures both localised and international relevance.
With our practices designed to avoid leaving negative SEO footprints while also acquiring long-lasting backlinks, our packages can help you reach a local community or a broad international audience.
Digital PR in link building refers to a more complex strategy that involves placing backlinks within a curated network of high DR domains from reliable publishing partners who abide by Google’s E-E-A-T.
At LinkNova, our digital PR services hinge on our relationships with trustworthy partners, which include credible authority sites and established journalists. As a result, while this may be out of reach for conventional link building providers, we can efficiently secure your high DR placements that adhere to 100% white hat practises.
Ready to take your SEO campaign to the next level? Find out more about our digital PR services today.
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