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LinkNova

Our Story

LinkNova’s journey began in 2008, initially forming the core of the link building operations for a leading UK digital marketing agency. Since our inception, we have been providing top-notch guest posting and link building services, anchored by a dedicated team of link developers and writers based around the world.

Now a fully independent entity, LinkNova remains at the forefront of Digital Marketing as pioneering link builders with each member of our management team boasting over a decade of tenure and link building experience. This extensive expertise ensures that we consistently meet and exceed the high standards of our clients, partner publishers, and the industry at large. Our commitment to excellence and unmatched deep knowledge of the field set us apart as leaders in the link building arena.

Launched our initial Link Building team in 2008

We’ve built well over 150,000 links across all industries

Provide a culture of growth and support for our staff

A highly tenured, extremely motivated & reliable team

Meet Our Team of Link Building Experts

Dean Chew

CEO

Dean Chew began his career at 16, cobbling together a website on GeoCities and quickly realizing that traditional educational paths were not his route. In 2000, he registered his first domain, Chewie.co.uk, and by 2001, he was immersed in PHP and system administration. His journey into SEO and PPC followed in 2002, laying the foundation for a distinguished career in digital marketing.

In March 2006, Dean joined Ayima as an SEO Consultant and relocated to the Philippines in 2009 to take on a leadership role in Ayima’s Asia-based operations, focusing on iGaming link development.

After 16 years of specializing in link building for iGaming, affiliate programs, adult industries, blue-chip companies, and other challenging SEO niches, Dean co-founded LinkNova, a Singapore-based venture with a highly experienced team, dedicated to offering the best options for traditional link building and PR links on a global scale.

Dean’s expertise is well-regarded in the industry, with past speaking engagements at major conferences such as SMX, SES, SEMCon, PeepCon, SearchWorks, Asia Gaming Brief, and Moz’s Whiteboard Friday. Outside of his professional life, Dean is passionate about video games, football, golf, and all things tech-related.

Kitty Apolonio-Belleza

Operations Manager

Right after earning a degree from one of the country’s top colleges in the field of communication, Kitty dived headfirst into the dynamic world of marketing: from revamping traditional billboards to tinkering with social media (during its infancy!), from crafting foreign mobile game decks and narratives to blogging on the latest in the indie music scene—until finally, she found her true niche in the exciting realms of SEO and LinkNova in 2013.

Shiellim Menil

Operations Manager

Shee started working at LinkNova as a link builder right after graduating from college. Through hard work and dedication, she became a Team Lead and has been working here for 13 years! When she’s not glued to her laptop creating reports and mentoring her team members, you can find her watching True Crime stories on Netflix or YouTube. She also loves traveling and discovering new coffee shops in her area. She firmly believes in the power of positivity, good leadership, and teamwork.

Mae Queyquep

Linkdev Team Manager

Mae holds a Bachelor’s Degree in Communication Arts and began her professional journey as a Travel Specialist for a distinguished US-based travel company. Driven by a passion for Sales and Marketing, she soon transitioned into the field of SEO, where she has dedicated nearly 15 years to mastering the craft. Her extensive experience has made her adept at navigating the latest SEO trends and technologies.

In her quest for continuous improvement, Mae has earned a series of certifications. In late 2023 and early 2024, she achieved a Professional Certificate in Google Digital Marketing and E-Commerce, an Advanced Diploma in Mastering Elite Digital Marketing for Consultants from Alison, and became a HubSpot Academy Certified SEO I and II specialist. Additionally, she completed a mini MBA in Business Administration from the European Institute of Leadership and Management. Mae is committed to lifelong learning and consistently seeks out new courses to enhance her SEO expertise.

Outside of her professional endeavors, Mae is a devoted wife and a compassionate fur mom to her seven fur kids, adopted stray cats, and a hen. Her personal life is as enriching and dynamic as her career, reflecting her dedication and passion in all she undertakes.

Michael Lagunday

Linkdev Team Manager

Michael leverages his deep understanding of both on-page and off-page SEO to develop seamless and successful campaigns for clients. Perpetually inquisitive, he embraces innovative strategies in running diverse campaigns and managing his team of driven members. Outside of work, he enjoys exploring new culinary experiences and hopes to encounter some chunky cats along the way.

Len Macaraeg

Linkdev Team Manager

Len started her journey with LinkNova back in 2011 and swiftly distinguished herself through her hard work and dedication. Within a year, her determination and skills earned her a promotion to Senior Link Developer. In 2017, Len’s leadership and unwavering commitment led to her promotion to Team Manager. She strives to inspire her team each day to maintain a positive outlook and take pride in their work. Outside of her professional life, Len is a loving mother of two who enjoys spending time outdoors. Her love for nature complements her balanced approach to life and work, providing her with the energy and inspiration to excel in her career.

Linkdev Operations

Allaine Joanne Zagala

Linkdev Mentor

Allaine holds a degree in healthcare but was professionally drawn into media production, below-the-line advertising, and events management. In 2018, she began her SEO career as a Link Building Specialist for a UK-based digital marketing company. After three years of exceeding expectations, her potential, loyalty, and invaluable contributions were recognized by management, leading to her promotion to a mentor position. She continuously enhances her skills through online courses, aiming to adopt new practices and stay current in this rapidly evolving field. In her free time, she helps run a foundation that supports sick Filipino children in need of financial assistance.

Jojo Feliciano

Linkdev Mentor


Jojo spent well over a decade as a writer for TV. Pouring his passion and creativity for the biggest TV networks in the Philippines. As a writer, he has done TV shows, mall shows, corporate events and even quite a number of music festivals.

He transitioned to a quieter life by opting to embark on a web content writing career and eventually, landed a link development position. The less hectic lifestyle allows him to pursue his love for videogames, cycling, photography and some rock on roll on the side.

Sheldon Gomez

Linkdev Mentor

Sheldon is a tech enthusiast with a background in Information Technology. He began his SEO journey as a link developer in 2018 and is now serving as a mentor, while still eager to enhance his knowledge and skills in SEO. Sheldon is also passionate about staying updated with the latest tech trends and enjoys playing video games in his free time.

Bernice Adrianne Go

Linkdev & Social Media Officer

Jessica Catangay-Baldo

Linkdev

Erika Catangay

Linkdev

Jerome Angelo Angeles

Linkdev

Reymarie Munez

Linkdev

Bernice Rollon

Linkdev

Teodoro Belisario

Linkdev

Jhoanna Ayad

Linkdev

Genelyne Ibanez

Linkdev

Karen Edwina Castelo

Linkdev

Marby Noriega

Linkdev

Christy Pastolero

Linkdev

Content & Communications

Chrizelle Anne So

Senior Content Editor

Chrizelle is a seasoned SEO Writer and Content Editor with a passion for words that dates back to her childhood. Inspired by this love, she pursued a communications degree from one of the Philippines’ most prestigious universities.


After a stint in law school, Chrizelle was drawn back to her first love—writing. She left law school to embark on a full-time writing career. Her journey began as a copywriter, and in 2020, she joined LinkNova, where she honed her expertise in SEO-driven content. As the team expanded, Chrizelle took on a leadership role, mentoring new writers and guiding them to unlock their full potential and thrive in their careers.


Outside of her professional pursuits, Chrizelle is an avid runner with aspirations of completing a full marathon and eventually taking on the challenges of triathlons.

Jennifer Gonzales

Digital PR Executive

Jennifer has over 8 years of experience at the intersection of SEO, brand strategy, and journalism. Known for her strategic mindset and media-savvy approach, she has successfully secured high-impact coverage for global brands while driving measurable SEO results. Jennifer excels at crafting compelling narratives that resonate with both journalists and audiences, effectively bridging the gap between digital visibility and brand credibility. With a deep understanding of media landscapes and search algorithms, she helps brands earn trust, authority, and long-term growth. Jennifer is passionate about elevating stories that make meaningful connections and lasting impressions.

Patrick Bautista

Digital PR Executive

Patrick is a seasoned Digital PR Executive with 12 years of experience securing top-tier media coverage and driving organic growth. Patrick specializes in crafting data-driven campaigns that amplify brand authority and search visibility. His deep understanding of editorial needs and digital algorithms allows him to position brands where it matters most—at the intersection of credibility and discoverability. Passionate about storytelling and strategy, he helps companies forge meaningful media relationships, unlock high-quality backlinks, and build lasting reputations in an increasingly competitive digital landscape.

Technical & Admin

Jec Gonzales

SEO Operations Manager

Cristina Alvero

Technical Linkdev Manager

Dominic Lapitan

Full-Stack Developer

Marienelli Francisco

Administrative Assistant
Overline

Are you ready to boost your site’s visibility and credibility? Contact us to find out how our expert team can tailor a link building strategy perfectly suited to your needs.

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160 Robinson Road,
#14-04 Singapore Business Federation Center,
Singapore,
068914

© 2026 LinkNova

  • Link Outreach Services
    • Link Building For AI SEO
    • Guest Post Link Packages
    • Link Insertion Packages
    • Agency & White Labelling
    • Digital PR Link Building
  • Industry
    • Adult
    • AI
    • Casino
    • CBD
    • Crypto
    • Dating
    • Ecommerce
    • Fintech
    • Health
    • iGaming
    • Law
    • Local Businesses
    • Real Estate
    • SaaS
    • Sports Betting
    • Travel
  • Non-English & International
    • Arabic
    • Dutch
    • English
    • French
    • German
    • Hindi
    • Italian
    • Russian
    • Spanish
  • FAQs
  • Free Link Building Guide