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iGaming and gambling SEO
Industry-specific link building service for iGaming
A market heading past $125 billion, with compliance rules that change by territory. We place across gaming, entertainment, lifestyle and crypto publishers.
- Compliance-aware placements
- Placing links since 2008
- Vetted domains only
LinkNova by the numbers
Thanks to increased access to the internet and a growing interest in betting and gambling, the global iGaming market is set to be worth over $125 billion by 2027. If you want to be part of this lucrative success, it’s time to invest in a solid and niche-specific SEO campaign. With our team of highly-trained link builders taking the lead from goal assessment and email outreach to content creation and publication, we can help put your iGaming site at the top of search engine results. Since our link outreach services also account for your site’s language and geographic requirements, in addition to other standard SEO metrics, each link we acquire brings value and opportunity to your site. This can help your site stand out in the vastly competitive sector of online poker, bingo, and other secure online gambling opportunities. Rather than just creating links for the sake of quantity, our campaigns are specially created to add value to your iGaming services, so that online gamers know that you’re a reliable and credible resource.
iGaming Link Building Services
With LinkNova, you can attract more players as you jump to the top of search engine rankings. Her
Consult with our specialists
With over 100 years of combined SEO experience under our team’s belt, we can help you determine the specific metrics that will enhance your iGaming site and exclusively acquire backlinks from quality websites that best suit your niche.
Select your link building package
Based on your iGaming site’s unique needs and your target market’s current demands, we can help you determine which of our link outreach services can help you achieve the results you want.
See your SEO boosted
Because our team will be in charge of overseeing and monitoring your link placements, you can sit back and watch your SEO drastically improve. As an iGaming site, this can result in increased player numbers across your various games.
How Does Link Building Benefit iGaming Sites
- Underscores industry compliance. Executing an SEO strategy in the iGaming niche can be tricky because of constantly shifting regulations that can vary widely per locale. By working with us at LinkNova, we can take your consideration into account. With our team leading the way, each link we establish for your site is supported by content that is accurate and compliant.
- Supports long-term scalability. The iGaming sector is one of the fastest-evolving today, largely due to wide-scale digitalisation. To ensure your SEO campaign is future-proof, our campaigns are designed to foster upscaling opportunities for your site in terms of increased player populations and game offerings.
- Encourages a solid pool of players. Keeping iGaming players active can be rather hard because of the sheer number of sites that keep coming up. With an effective link-building campaign, you can retain your current players’ attention and attract new players by consistently leading search engine results across a variety of timely topics.
Where Will Your Links Go?
Find out more about the type of high-quality partner sites that we can naturally insert your links:
Gaming & Technology
Trustworthy sites with a specialisation in various forms of gaming and technology to underscore the advancements and trends in iGaming.
Entertainment
Blogs, new sites, and niche entertainment platforms that can feature the games, trends, and famous personalities connected to iGaming, especially highly public games, like poker.
Lifestyle
Hobby, general interest, fashion, art, and culture websites that can highlight the artistry and history of iGaming staples, like poker, bingo, and the like.
Cryptocurrency
Online publications that discuss the latest in digital currencies with audiences who will appreciate seeing how the iGaming industry is utilising these tokens.
Our Main Services
Guest post link packages
Build your website’s authority with a backlink profile bolstered by relevant, unique, guest posts from native language editors placed on high-quality websites.
Link insertion packages
Use one of our flexible Link Insertion Packages and see your chosen links naturally integrated into existing content on the web that offers value for your brand.
Agency & white labelling
Outsource the entire link building process to our specialists - your dedicated account manager will select the best strategies to boost SEO for your business goals and niche.
Digital PR link building
Secure high DR placements for press releases, expert commentary, and more using our trusted network of journalists and online publishers that fully comply with Google’s E-E-A-T.
How to get started
Book a consultation
See what service best suits your business’ SEO goals.
Build your campaign
Collaborate with our team to determine the metrics and strategies that will get you the results you want to achieve.
Enjoy your site’s SEO boost!
Check out our success stories for an idea of what to expect.
FAQs
How do you ensure LinkNova content stands out from other links?
iGaming articles are often too generic to really capture the player’s interest or trust. Because all of our content at LinkNova is written by native language content editors, each article we create is relevant to your site and your target demographic’s current sentiments. By prioritising quality over quantity, our team can provide you with content that paves the way for more organic traffic.
What sort of websites can iGaming links be published on?
iGaming is a fascinating niche because it can also fall under other areas of interest, such as general video gaming, casinos, technology, sports, business, finance, lifestyle, and more. At LinkNova, we take advantage of this by tapping our database of over 35 million URLs to acquire links across as many relevant channels as possible. This approach allows you to maximise your SEO strategy further and attract more players from different walks of life.
How do you choose the publishers and webmasters to publish with?
The iGaming space is becoming steadily congested as it is. This is why we purposefully choose websites that don’t feature too many paid iGaming adverts or articles while still staying relevant to your niche. Aside from this, we also look at key metrics, like Domain Rating (DR), to ensure they satisfy the metrics your site needs.
Where can I get started?
It’s pretty simple - contact us to book your first consultation and start your iGaming site’s link building journey.
Got more questions about how LinkNova works?
Proof
What this looks like in practice
Driving rapid growth with SEO, Content and Links
A real estate startup grew organic landing page entries by 443% in under a year.
Sustained guest posting for Gaming client
Hundreds of links and 100x organic visibility growth inside a single year.
Taking a 60,500-a-month gaming keyword to position one
A gaming client with no on-page changes available took a 60,500-a-month keyword to position one.
Position three for a competitive credit card term, from links alone
A pure off-page programme moved a 50,000-a-month credit card term to position three in a year.
Growing a new finance brand from nothing
A new finance domain went from zero to 15,000 ranking keywords on structured link building.
700% more organic traffic for an addiction recovery provider
Resource guides worth citing earned references from hundreds of .gov and .edu domains.
Ready to grow through quality backlinks?
Tell us about your site and your goals. We will come back with a straight answer on whether we can help, and what it would cost.