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Financial services

Growing a new finance brand from nothing

An established brand launching a brand new domain straight into the hyper-competitive finance vertical, with content that was not yet good enough to carry it.

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Banknotes resting on a tablet displaying financial graphs
524%

Increase in traffic from SEO

284%

Increase in ranking keywords

30

Links a month at peak

What happened

The brief, and what we did about it

The situation

The client was an established name, but the new domain started from zero authority and had a number of content problems that were holding its rankings down.

What we did

Structured link building aimed at raising overall domain authority, peaking at 30 links a month. The reasoning was straightforward: with strong link foundations in place, the ongoing work to improve the content would actually have something to lift.

What happened

Both moved together. The domain went from no visibility to more than 15,000 ranking keywords and over 18,000 organic visits a month.

Organic traffic reaching 18,356 a month and organic keywords reaching 15,451 over two years
Organic traffic and ranking keywords across the campaign.

Proof

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