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Industry link building

Link building built around your sector

What earns a link in fintech will not earn one in travel, and most of what works in either is closed to a casino. We have built links in fifteen industries since 2008, including the ones other providers decline.

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  • 15 sectors covered
  • Regular and grey niches
  • 16+ years placing links
A marketing team reviewing campaign results together
100K+

Links placed since 2008

81,000

Unique domains worked with

35M

URLs in our vetted database

100+

Brands worked with

Why it matters

Relevance is the part you cannot fake

A link is worth what the linking page is worth to your audience. A mention on a site your customers actually read moves rankings; the same DR from an unrelated blog does not. That is why we start with the sector rather than the metric.

Different publishers

Every sector has its own trade press, its own review sites and its own communities. We keep working relationships in each rather than sending the same pitch everywhere.

Different rules

Health, finance, gambling and CBD are all held to standards the average blog is not. Placements have to satisfy the publisher's compliance team as well as ours.

Different targets

Ecommerce needs links to category pages, SaaS to comparisons, law firms to local service pages. Where the link points matters as much as where it comes from.

Sectors

Fifteen industries we build links in

Each page sets out how we work in that sector, what it costs and what the results have looked like.

Ecommerce

Category and product pages rarely earn links on their own. We build to the pages that convert.

SaaS

Long sales cycles reward authority. Placements that support comparison and integration searches.

Health and medical

A sector Google holds to a higher standard, so every placement has to stand up to scrutiny.

Law firms

Competitive local terms and high case values. Links that carry weight in your jurisdiction.

Fintech

Trust decides rankings here. Coverage on publications a cautious reader already believes.

Real estate

Rankings turn on location. Regionally relevant links, not national filler.

Travel

Seasonal demand and crowded affiliate competition. Placements timed to matter.

Local businesses

Nearly half of searches carry local intent. Citations and links tied to where you trade.

Cryptocurrency

Few mainstream publishers will take the placement. We already work with the ones that will.

iGaming

Compliance varies by market. Links placed with the rules of each one in mind.

Online casino

One of the hardest sectors to place in, and one we have worked in for years.

Sports betting

Fiercely seasonal and heavily regulated. Placements that hold their value out of season.

CBD

Legal, but declined by most providers. We place it, on domains that are genuinely read.

Dating

High volume, low tolerance for thin content. Links from sites with real audiences.

Adult and sex toys

A closed door at most agencies. Discreet, editorially placed, and above board.

Working in something not listed? Tell us the sector and we will say honestly whether we can place in it.

How it works

The same process, tuned to your market

We map your sector

Which publications carry weight, which competitors are already there, and which pages on your site are worth pointing links at.

We pitch and place

Outreach to publishers we already have a relationship with, using content written for their readers rather than for a keyword.

We report on what moved

Every placement, every anchor and what happened to the pages we targeted. No vanity metrics.

What you can use

Every service works in every sector

Pick the approach that fits your market, or combine them into one campaign.

FAQs

Questions we get asked about sector work

Does my industry really need a different approach?

The mechanics are the same everywhere: earn a link on a page people read. What changes is who those publishers are, what they will accept and what your competitors have already done. A campaign built on the wrong publisher list will underperform one built on the right one, at the same cost.

What if you have not worked in my sector before?

The fifteen pages here are the sectors we work in most, not a limit. Our database covers 35 million URLs across effectively every niche. Tell us the market and we will say plainly whether we can place in it before you commit to anything.

Do you charge more for regulated or grey niches?

Yes. Publishers willing to accept gambling, adult, CBD, crypto or payday content are fewer and charge more for the placement, so those campaigns are priced above a regular niche. Pricing for both sits on the guest post and link insertion pages.

How do you decide which pages to link to?

We look at what already ranks, what is close to ranking and what actually earns you money. In ecommerce that is usually category pages, in SaaS comparison and integration pages, for a law firm the local service pages. We agree the targets with you before outreach starts.

How long until it shows in rankings?

Most clients see movement inside three months, though competitive sectors take longer and the regulated ones longer still. Anyone promising a fixed timescale is guessing. We report on what moved each month so you can judge progress rather than take our word for it.

Proof

What this looks like in practice

Not sure which approach fits your market?

Tell us your sector and the pages you need to rank. We will come back with a straight answer on whether we can help, and what it would cost.

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