Gaming

Taking a 60,500-a-month gaming keyword to position one

A gaming operator with their sights set on one high-volume keyword, and no ability to change anything on the page it sat on.

Casino chips, dice and playing cards set out on a table

Results at a glance

Position 1

For the target keyword

60,500+

Monthly searches for that term

15 months

From link development starting

What happened

The brief, and what we did about it

The situation

The client had their sights set on a single, high-volume term and was unable to make any on-page changes to support it. Everything had to come from off the page.

What we did

We ran a link development programme aimed squarely at that one keyword, building relevance and authority to the page rather than across the site. Progress was deliberately gradual: a term this competitive does not move on a burst of links, it moves on sustained placement.

What happened

Despite the technical restrictions, the term went from nowhere to the top of the results, and held there.

Ranking position for the target keyword climbing from around 44 to position one over two years
Ranking position for the target keyword, from the day link development started.

Proof

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