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Healthcare

700% more organic traffic for an addiction recovery provider

A medical provider working in addiction recovery, in a sector where the sites worth being cited by are the hardest ones to reach.

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+700%

Organic traffic year on year

+1,600%

Goal completions year on year

35

Links a month

What happened

The brief, and what we did about it

The situation

Addiction recovery is a subject where readers are cautious and publishers are careful. The links that count come from government and education domains, and those are not sites you can pitch a guest post to.

What we did

Rather than chase them, we gave them a reason to link. We produced a series of in-depth resource guides genuinely worth citing, then ran an aggressive campaign of 35 links a month around them.

What happened

The guides did the work. Hundreds of .gov and .edu sites now reference the client, and the effect compounded well beyond the campaign itself.

Sessions climbing from a flat baseline to around 50,000 across four years
Sessions from the two years before link development through to two years after.

Proof

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